Pokémon Center pop-up store returns to London in April

The Pokémon Company is set to return its highly anticipated Pokémon Center pop-up store to London this April, promising fans an array of exclusive Pokémon merchandise.

This exciting comeback aligns with the 2024 Pokémon Europe International Championships, which will be held at ExCeL London from April 4th to 7th. The pop-up store will operate daily from 10 AM to 8 PM, except on Sunday when it will close earlier at 4 PM.

Previous Pokémon Center pop-ups in the UK have drawn significant crowds, and The Pokémon Company anticipates a similar turnout this time around. Access to the store will be open to the general public without the need for competitor or spectator badges, but reservations will be required for all attendees, including those with badges. Further details regarding the reservation process will be announced closer to the event.

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Visitors to the Pokémon Center will have the chance to buy exclusive products tied to the International Championships, along with a selection of items available from Pokémon Center UK. Fans can expect a sneak peek of the merchandise on official Pokémon social media channels in the coming weeks.

Past Pokémon Center UK exclusives have featured unique items such as a Beefeater Pikachu and Roserade in 2022, as well as a dapper Pikachu in a suit and bowler hat in 2019. The latter item was so popular that it led to limited store hours and purchase restrictions. The Pokémon Company has indicated that similar limitations may apply during the 2024 event to ensure a wider availability of products for all customers.