The joys of Pokémon Go Fest London

Pokémon Go’s newly-introduced Showcases stand out as one of the most exciting additions to the game in recent years. These local leaderboards, reminiscent of features from developer Niantic’s previous projects, allow players to showcase specific Pokémon and earn in-game rewards. The design of Showcases is commendable, featuring a low barrier to entry that doesn’t require players to meet others or purchase premium items. This accessibility has led to a surge in participation, revealing a diverse array of players engaging with the game in unique ways.

This diversity was evident during Pokémon Go Fest, which took place in London for the first time. This annual event, which draws tens of thousands of players each summer in various cities, creates a vibrant community atmosphere. Last year’s event took place in Berlin, but this time, the excitement was right at home. Players gathered not only to catch rare Pokémon but also to enjoy a day out with family and friends in a lively park setting. The communal spirit was palpable, as attendees shared their love for Pokémon and engaged in friendly interactions.

Pokémon Go’s short cutscene when you encounter Diancie is one of its best yet.

London proved to be an excellent location for Pokémon Go Fest, with its numerous landmarks and spacious parks. The event was cleverly organized, splitting each day’s ticket into a city exploration segment and a curated experience at Brockwell Park. The central areas were alive with players, and every PokéStop was buzzing with activity. The questline to unlock Mega Rayquaza was particularly engaging, and the sense of camaraderie among players made the experience all the more enjoyable.

At Brockwell Park, participants explored various zones while tackling the event’s second questline, which involved meeting the Mythical Pokémon Diancie. The park was filled with PokéStops, showcasing a diverse selection of Pokémon, including rare species and regional exclusives. While hardcore players pursued their goals of catching rare Pokémon, families and casual players enjoyed the surroundings, creating a delightful mix of enthusiasm and leisure.


A family of Pokémon Go players wearing custom Goomy hats.
Top marks to these players.

From a player’s perspective, Go Fest has evolved into a well-organized event. Participants enjoyed reliable phone signals and a diverse mix of activities throughout Brockwell Park. The park’s location was ideal, just a short train ride from central areas, and its spacious layout accommodated the crowds well. Internationally, Go Fest faced challenges such as Japan’s heatwave, prompting health guidance for attendees.

New features in Pokémon Go significantly enhanced the experience this year. The ability to see when players are in a raid lobby from a distance encouraged spontaneous collaboration. Additionally, PokéStops were decorated to indicate their biome areas, adding an aesthetic element to the gameplay. The introduction of a “ready up” button for raid lobbies streamlined the process, although some elements, like the Route feature, still require further development.


A selection of screenshots from Go Fest London, showing the park and various spawns.
Brockwell Park had several installations to highlight its themes, including a giant cliff face and mysterious jungle shrine.

After enjoying the first day of Go Fest, I extended my experience with a second day add-on, visiting Regent’s Park as recommended by local players. The park was buzzing with activity, filled with players sporting Pikachu ears and other Pokémon-themed attire. As I wandered through the city, I encountered fellow players and shared in the excitement of catching Pokémon together.

My frequent visits to London typically involve navigating the city quickly via public transport, but Pokémon Go encouraged me to explore on foot. As the day turned to evening, I appreciated the opportunity to wander aimlessly, surrounded by other players from various backgrounds. This experience highlighted the connections made through the game, as players share their journeys and passions, enriching the Pokémon Go community.

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